We craft impactful brand stories, foster meaningful engagement and encourage the right conversation. We connect consumers to brands through their passion points. Here are a few examples.
Elevate event fan engagement
A Fortune500 television broadcasting company wanted to drive tune in for one of the most well-known entertainment awards shows and increase social conversations leading up to the event.
The Tylt asked entertainment fans which of the two previous winners in the top award category was the greatest of all time. The Tylt targeted fan armies of the respective winners across social platforms encouraging them vote. This campaign drove passionate branded content conversations reminding fans to tune into the awards show.
Drive direct response
A leading streaming service was seeking to associate its service with the Super Bowl without incurring the high partnership fee. They wanted to drive direct response subscription sign ups a week before the Super Bowl to increase tune in via their streaming service.
The Tylt created a custom campaign including debates like “Will you stream the Super Bowl or watch it on cable”, targeting readers who answered that they would prefer to stream the Super Bowl with the free streaming trial offer. In addition to this branded content campaign, we ran direct response ads across social media garnering more sign ups than predicted.
The Tylt’s debates around the Super Bowl with a high engagement strategy to increase trial subscription sign ups.
Measure customer sentiment
A natural gas company was seeking a solution to measure sentiment over time to analyze the effectiveness of their marketing efforts. They wanted to see how customers’ preferences on natural gas solutions would change over the course of 12 months among a hyper targeted geo-location group.
The Tylt’s branded content solution tracked sentiment over time as we allowed users to share their preference on site and social through hyper geo-targeted ads to specific zip codes based on provided audience demographics.
Long Island homeowners read the article, voted and clicked to sign the petition to make a change in the local policy.
CLICKS TO PETITION
CLICKS TO ARTICLE
Drive engagement and purchase intent with a custom bracket
A traditional cable TV show was looking to extend their audience engagement on social media to drive tune in and brand awareness of the TV show.
The Tylt created a bracket facing off the show’s unique products to get the audience to interact and share on Facebook and Twitter tagging the relevant hashtags. We incentivized sharing by giving our audience additional votes for every social share with the hashtag. Both through one click auto-populated social posts on our site and our patented signal algorithm which counts posts and their interactions (likes, shares, retweets) as additional votes.
We drove reach by engaging with our audience’s audience who demonstrated purchase intent with a number of readers commenting that they would like to buy the products from the show.